Joe Wein is an award-winning filmmaker, designer, and interface programmer.  He was listed in Variety Magazine as a "Top Ten Screenwriter to Watch" and his shorts have been official selections of Tribeca, Gen Art (Winner), Austin Film Festival (Winner), and a whole bunch more (winning lots of stuff). He is also hired out by different marketing companies to direct the Internet portion of marketing campaigns. His company is 44 Keys.

Daniel Herman was one of the select few Cinematography Fellows chosen for Film Independent’s 2008 Project: Involve program. His knowledge and experience with film and HD formats has contributed to a number of narrative and documentary projects, music videos, and commercials – many of which have been official selections in festivals throughout the United States. For more, please visit iheartdaniel.com.

Daniel had a camera for an extra day rented from a previous shoot.  He called Joe and asked if he wanted to do something with it (a cool camera that Joe really wanted to play with).  They had no money, no actors, no script, and no time.  This is what they did.